Prague, Czech Republic, September 2025 — Legendary European studio BelAmi has partnered once again with the premium underwear label Addicted. They launched a striking new photoshoot, showcasing the next generation of BelAmi talent. This collaboration revives a creative alliance that started more than 15 years ago, when both brands captivated audiences with memorable campaigns.

This campaign introduces a dynamic lineup of rising BelAmi stars, making their first major ad appearances. The exclusive cast includes Leo Cavalli, Hugo Carter, Michael Ross, Luca Filipi, Simeon Krayev, Sammy Steed, Landon Slater, and Connor. They confidently model Addicted’s latest collection of underwear, sportswear, and casual wear.

The breathtaking imagery was captured at the iconic Frisky Summer Ranch in Slovakia. This vibrant and adventurous backdrop matches the youthful energy of the campaign perfectly.

An Addicted representative shared, “It’s the first time these gorgeous BelAmi Boys are making their grand entrance in an ad campaign. There’s no better way to showcase their charisma than by featuring them in Addicted’s newest designs. Our loyal customers are going to love it!”

Fans can explore the full photoshoot and get to know BelAmi’s latest stars at BelAmiOnline.com. The Addicted collection is now available worldwide in retail stores and online at addicted.es, offering easy access to these stylish offerings.

For additional details, check out the AVN post covering this exciting collaboration.