Prague, Czech Republic , September 2025 Legendary European studio BelAmi has teamed up once again with premium underwear label Addicted, launching a striking new photoshoot that showcases the next generation of BelAmi talent. This partnership revives a creative alliance that began more than 15 years ago, when the two brands first captivated audiences with a series of buzzworthy campaigns.
Fresh Faces, Bold Looks
This new campaign introduces a dynamic lineup of rising BelAmi stars, each stepping into the spotlight for their first-ever major ad debut. The exclusive cast includes Leo Cavalli, Hugo Carter, Michael Ross, Luca Filipi, Simeon Krayev, Sammy Steed, Landon Slater, and Connor, all confidently modeling Addicted latest collection of underwear, sportswear, and casual wear.
The breathtaking imagery was captured at the iconic Frisky Summer Ranch in Slovakia, giving the shoot a vibrant and adventurous backdrop that mirrors the youthful energy of the campaign.
Brand Voices
“It’s the first time these gorgeous BelAmi Boys are making their grand entrance in an ad campaign,” said an Addicted representative. “There’s no better way to showcase their charisma than by featuring them in Addict.ed’s newest designs, our loyal customers are going to love it!”
Where to Explore
Fans can experience the full photoshoot and meet BelAmi’s newest stars at BelAmiOnline.com
. The Addicted collection is now available at retail stores worldwide and online at addicted.es
, making it easy for fashion enthusiasts to get the same stylish looks.
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