LOS ANGELES — Shots America has officially been confirmed as the Naming Rights Partner for the upcoming SexEx Australia expo.
Ruben Deitz, CEO of Shots America, shared his enthusiasm for the partnership, noting the company’s long-standing connection with Australian distributors.
“We’ve always valued our strong relationship with Sexpo and its exhibitors. While news of its closure came as a surprise, we were excited to learn about SexEx stepping in with a new event. Partnering with SexEx allows us to continue supporting the Australian market, and we’re thrilled to be on board,” he said.
Event organizer Ross echoed the excitement, emphasizing how this collaboration underscores the importance of Australia’s adult retail market.
“We’re delighted to welcome Shots America as our major naming partner. Having such a globally recognized brand backing the event shows the industry and community that the Australian market is a priority. We are grateful for their incredible support,” Ross said.
The newly branded Shots America SexEx will debut February 6–8, 2026, at the Melbourne Convention and Exhibition Centre (MCEC), with a second show planned later that year in Sydney.
For more information about the new event, click here.
