Shots America Confirmed as Naming Rights Partner for SexEx Australia 2026

LOS ANGELES — Shots America has officially been confirmed as the Naming Rights Partner for the upcoming SexEx Australia expo. This significant partnership marks Shots America’s continuing commitment to the Australian adult retail market.

Ruben Deitz, CEO of Shots America, expressed enthusiasm for the collaboration, highlighting the company’s longstanding ties with Australian distributors. “We’ve always valued our strong relationship with Sexpo and its exhibitors. While news of its closure was surprising, we are excited by SexEx launching a new event. Partnering with SexEx allows us to continue supporting the Australian market, and we’re thrilled to be involved,” he said.

Event organizer Ross shared the excitement, stressing how the collaboration emphasizes Australia’s adult retail industry’s importance. “We’re delighted to welcome Shots America as our major naming partner. Having such a globally recognized brand backing the event shows the industry and community that Australia remains a priority. We deeply appreciate their incredible support,” Ross said.

The new Shots America SexEx expo will debut February 6–8, 2026, at the Melbourne Convention and Exhibition Centre (MCEC). Additionally, a second show is planned later that year in Sydney, expanding its reach across Australia.

For more details about this event, visit the official SexEx Australia website.