Online Safety Act: Impact on Performers and Adaptation Strategies

The Online Safety Act has introduced new regulations that significantly affect performers in the UK adult industry. In just two weeks, traffic from Britain to major adult platforms like Pornhub dropped nearly 47%, with similar declines on sites like XVideos and xHamster. This change directly impacts performers’ exposure and income. Understanding these challenges and adapting is essential for continued success.

Why Age Verification Affects Platform Traffic and Performers

The media regulator Ofcom now requires strict age verification on adult sites, classifying them as hosting “legal but harmful” content. For many fans, this creates a cumbersome access barrier. As a result, fewer users view content, leading to reduced reach and visibility for performers.

The Challenges Performers Face With New Regulations

Performers encounter several difficulties: shrinking audiences mean less income, while the popular use of VPNs complicates tracking true viewer numbers and locations. These factors combined make it harder to maintain steady earnings and build trustworthy fan relationships.

Is Staying on Regulated Platforms Still Viable?

The Online Safety Act aims to protect minors, a widely shared goal. However, for many creators, it also restricts access for responsible users. Performers must consider whether to stay on platforms with declining traffic or shift to less regulated spaces. If verification barriers continue reducing revenue, using these sites may lose its appeal.

Looking Ahead: What Performers Should Consider

While some report drops in traffic, others see little change or hope for balance over time. Meanwhile, increased VPN use exposes flaws in the law, and creators continue to bear the impact. Staying informed and adaptive is critical.

Strategies to Thrive Amid Regulatory Changes

• Diversify your platforms: Avoid dependence on one site; use multiple adult-friendly and social platforms to spread risk.
• Create direct-to-fan channels: Build personal websites, subscription services, or private groups for greater control.
• Utilize mailing lists: Develop direct contact with your audience to bypass sudden platform changes.
• Focus on branding and community: A loyal fanbase will follow you regardless of platform limitations.
• Leverage free platforms wisely: Use them for teasers and funnel traffic to paid content without relying solely on them.

Expert Advice on Navigating Changes

Daniel Hogue, founder of Razor Edge Talent, advises performers to use regulated platforms selectively—as promotional tools rather than sole income sources. Building independent presence and control over audiences protects careers from sudden regulatory shifts.